Switching things up a bit, we’ve brought in Don't Fret for a series of four handmade posters. The Chicago-based artist is currently spending the month in NYC as part of the Bed Stuy Artist Residency, which meant that Don't Fret could make the ad takeovers here in New York and join us for the installation, a rare opportunity for us.
Don’t Fret told us, "The street is public space, or at least it's supposed to be. The guy preaching the bible or asking for petition signatures, the dude singing on the subway, graffiti and street artists, there is an amazing audacity and common sense in using the street to express an idea in an increasingly apathetic society. They say most people look at a painting in a museum for 7 seconds, most people on the street will listen to someone with an idea for even less. If advertising gets to surround us all day long, then I think we should have a chance to talk back, and not just on Yelp. I was very honored to be asked to participate in Art in Ad Places."