Legacy by Aida Wilde. Photo by Luna Park.
There’s a famous line from Banksy about how advertisers want to make you feel that, “all the fun is happening somewhere else.” On social media, too many of us end up in constant competition with each other to say, “All the fun is happening wherever I’m at.” When we join that rat race, we are doing the advertisers’ jobs for them. Thanks, Aida Wilde, for this reminder.
“‘Legacy’ was born as a reaction and response to the ever-rising popularity of selfies and influencers on popular social media platforms. Most of the photos have nothing substantial to offer other than a great "duck face" or perfectly coiffed & heavily coloured-in eyebrows with a well-curated, pastel matched wardrobe (or in some cases, the lack of). One couldn't help but wonder if this is as good as it can get out there? The "vessel" is ever changing, nothing remains the same and the memory of beauty fades...” - Aida Wilde
Our work is often about putting one small message out into the world to counter the vast sea of judgmental messages being throw at us. It’s just one poster, but maybe it results in one fewer “perfect” selfie. Go build a legacy. It shouldn’t be too hard. After all, most of us are distracted practicing our duck face.